> ## Documentation Index
> Fetch the complete documentation index at: https://docs.gameball.co/llms.txt
> Use this file to discover all available pages before exploring further.

# What Is Communication Campaigns?

> Discover Gameball's Communication Campaigns, formerly known as Outbound, to tailor messages for various purposes.

Gameball's Communication Campaigns, formerly known as Outbound, empower you to tailor messages for various purposes, including acquisition, retention, customer journey facilitation, and engagement. This feature serves as a versatile tool to complement campaigns and enhance program performance.

***

## Types of Communication Campaigns

<CardGroup cols={2}>
  <Card title="Emails" icon="envelope" href="/product-documentation/communication-campaigns/create-and-configure-email-campaigns">
    Reach customers directly with personalized email messages for promotions, new collections, promo codes, and more.
  </Card>

  <Card title="Web Messages" icon="browser" href="/product-documentation/communication-campaigns/create-and-configure-web-message-campaigns">
    Pop up timely messages during the customer's platform journey to upsell, alert, and drive action.
  </Card>

  <Card title="Mobile Push" icon="mobile" href="/product-documentation/communication-campaigns/create-and-configure-mobile-push-campaigns">
    Send targeted push notifications directly to customers' mobile devices to boost retention and engagement.
  </Card>

  <Card title="SMS" icon="message-sms" href="/product-documentation/communication-campaigns/create-and-configure-sms-campaigns">
    Deliver fast, high-visibility text messages for time-sensitive promotions, updates, and personalized offers.
  </Card>

  <Card title="WhatsApp" icon="whatsapp">
    Send personalized WhatsApp messages to customers for promotions, loyalty updates, and engagement. Available as an add-on — contact [support@gameball.co](mailto:support@gameball.co) to enable it.
  </Card>
</CardGroup>

### Emails

Email marketing is a ubiquitous strategy across industries to boost sales, conversion rates, and retention. Unlike other channels, emails are always accessible by customers, ensuring message permanence. Emails are sent to registered customers and guests who have previously made at least one order. Segmentation and triggers enable personalized email delivery based on customer information or actions. [Learn how to set up an Email campaign](/product-documentation/communication-campaigns/create-and-configure-email-campaigns).

Gameball also offers [pre-designed email templates](/product-documentation/communication-campaigns/templates/email-campaigns-templates) for quick campaign setup.

### Web Messages

Web messages enable real-time communication with customers during their platform journey. Ideal for upselling, alerts, and motivating customers to take action or complete and win reward campaigns. Pop-up messages prompt customers to engage with campaigns, daily deals, or offers, driving conversion rates. Customizable triggers ensure the timely delivery of web messages tailored to customer behavior. [Learn how to set up a Web Message campaign](/product-documentation/communication-campaigns/create-and-configure-web-message-campaigns).

Leverage a variety of [ready-made web message](/product-documentation/communication-campaigns/templates/web-messages-campaigns-templates) templates to streamline campaign creation.

### Mobile Push

Mobile push notifications provide a direct channel to reach customers at any time. Effective for promoting hot deals and encouraging platform revisits to boost customer retention and sales. Configurable triggers allow targeted push notifications based on customer behavior or segments. [Learn how to set up a Mobile Push campaign](/product-documentation/communication-campaigns/create-and-configure-mobile-push-campaigns).

Leverage a variety of [ready-made mobile push notification templates](/product-documentation/communication-campaigns/templates/push-notification-campaigns-templates) to streamline campaign creation.

### SMS

SMS campaigns offer a fast and highly effective way to reach customers directly on their mobile devices. With high open rates and immediate visibility, SMS is ideal for time-sensitive promotions, order updates, or important announcements. Messages can be tailored based on customer segments or triggered by specific actions to ensure timely and relevant communication. [Learn how to set up an SMS campaign](/product-documentation/communication-campaigns/create-and-configure-sms-campaigns).

### WhatsApp

WhatsApp messaging lets you reach customers on the world's most widely used messaging platform. Available as an **add-on** for any plan — contact [support@gameball.co](mailto:support@gameball.co) to enable it.

***

## Creating a New Communication Campaign

<Steps>
  <Step title="Navigate to Campaigns">
    Navigate to the **Gameball Dashboard** and click on **Campaigns**.
  </Step>

  <Step title="Choose Communication">
    Choose **Communication**, then click on the **Create Campaign** button.
  </Step>

  <Step title="Select campaign type">
    Choose the desired type of campaign if you want to start from scratch: **Emails**, **Mobile Push**, **Web Messages**, or **SMS**.
  </Step>

  <Step title="Or use a template">
    Or choose from the [ready-made templates](/product-documentation/communication-campaigns/templates/email-campaigns-templates) for each type.
  </Step>
</Steps>

<Frame>
  <img src="https://mintcdn.com/gameball/Ym44GvndYOgHCcbm/images/product-docs/communication-campaigns/create-communication-campaign.gif?s=e45ffcff707a91e813923343ded169ac" alt="Creating a new communication campaign" width="800" height="433" data-path="images/product-docs/communication-campaigns/create-communication-campaign.gif" />
</Frame>

Follow the intuitive setup process to customize the campaign based on your objectives and audience, or check out these articles to learn how to configure a communication campaign from scratch.

***

## Monthly Contacted Customers (MCC)

MCC stands for **Monthly Contacted Customers** — the number of unique customers you contact via non-transactional communication in a given month. It is the base unit for measuring your outbound messaging usage.

**How MCC is counted**: If you send a customer 3 push notifications and 2 emails in the same month, they count as **1 MCC** — not 5. Only unique customers contacted per month are counted, regardless of how many messages they receive.

MCC includes all three outbound channels:

| Channel               | Counted toward MCC? |
| --------------------- | ------------------- |
| Email                 | Yes                 |
| Mobile Push           | Yes                 |
| Web Messages (In-app) | Yes                 |
| SMS                   | Yes                 |
| WhatsApp              | Yes                 |

**Channel sending limits relative to your MCC quota:**

| Channel      | Max messages per MCC unit       |
| ------------ | ------------------------------- |
| Email        | Up to **10x** your MCC quota    |
| Mobile Push  | Up to **100x** your MCC quota   |
| Web Messages | Up to **1,000x** your MCC quota |

For example, if your plan includes 1,000 MCC, you can send up to 10,000 emails, 100,000 push notifications, or 1,000,000 web messages per month — or any combination across channels.

<Note>
  Shopify plans (PRO and Guru) include a flat email limit of 10,000 emails per billing cycle, independent of MCC. [Learn more about tracking email consumption on Shopify](/product-documentation/guides-strategies-faqs/shopify-guides/track-email-consumption).
</Note>

***

## Filtering Your Communication Campaigns

Use filters to quickly find and manage campaigns in your list.

| Filter       | Description                                                          |
| ------------ | -------------------------------------------------------------------- |
| **Audience** | Filter campaigns by their target audience or segment.                |
| **Triggers** | Filter by the trigger type used to activate the campaign.            |
| **Channel**  | Filter by delivery channel: Email, Web Message, Mobile Push, or SMS. |
| **Status**   | Filter by campaign status: Active, Scheduled, Draft, or Archived.    |

***

<CardGroup cols={2}>
  <Card title="Introduction to Rewards Campaigns" icon="trophy" href="/product-documentation/rewards-campaigns/reward-campaign-intro">
    Learn about Gameball's Rewards Campaigns and how to set up challenges and rewards for customers.
  </Card>

  <Card title="Introduction to Automation Campaigns" icon="bolt" href="/product-documentation/automation-campaigns/introduction-to-automation-campaigns">
    Learn about Gameball's Automation Campaigns to trigger personalized messages and rewards automatically.
  </Card>
</CardGroup>